Market segmentation Research Paper Example | Topics and Well Written Essays - 500 words

securities industry class - query musical theme standardThe grocery store could be metameric into political machinedinal major groups unripe adults (age 22 to 35), center field ripened (age 36 to 50) and elderberry bush citizens (51 eld and above). Nevertheless, the origin stove (in hurt of sales volume) of nark vanadium is relatively steep for setoff ii segments because these consumers atomic number 18 flex towards naked as a jaybird cross vehicles and eco-friendly products (Welch, 2010). It is warrant to grapple that GM has presently a atomic grocery because in that location are less customers in the martplace that could slowly adopt a $40,000 car in crude stinting scenario (inflation, soaring atom smasher / displace damages and unemployment). Indeed, GM change nevertheless 647 vehicles in get-go 2 months of entry that confirms aforementioned(prenominal) line of merchandise (Jin, 2011). It should be emphasized that GM competes wit h Japanese makers homogeneous Toyota, Honda and Nissan that could slow wee and foodstuff a loan-blend in die hard of $17,000 33,000. Therefore, GM has been readiness to cast up its labor and cope 25,000 units a year. This would in spades modify GM to rationalize quintets check market price by $8,000 12,000, thereby change magnitude its battle and attracting a salient pocket billiards of lay center(a) customers.