Segmentation, Targeting and Positioning to Circulate to all employees Essay

Segmentation, Targeting and Positioning to Circulate to all employees - Essay Example Jane Thomas’s Wyoming Analytical Laboratories, Inc may segment the market based on: income, age gender, occupation and marital status (Lamb, Charles, Joseph and Carl D, pp 403). Whereby, the market may be segmented on the bases of income, for example; low income earners and higher income earners may be served under different markets segments (Strydom, pp 161-164). Additionally, Thomas’s Wyoming Analytical Laboratories, may segment their market based on marital status whereby, the company may offer products and services for married and unmarried customer (Pride, William and Ferell, pp159-162). Connectively, the company may segment the market and products based on the age. Whereby, young and elderly people may be served under different market segments (Pride, William and Ferell, pp159-162). In above connection, Thomas’s Wyoming Analytical Laboratories may segment the market based on gender for instance they may offer products for Male and female under different market segments (Pride, William and Ferell, pp159-162).Below is a figure showing strategies that Thomas’s Wyoming Analytical Laboratories, Inc may utilize to segment their market; Additionally, Thomas’s Wyoming Analytical Laboratories, Inc may consider the various types of segmentation that may suit their needs. The basic types of market segmentation include; geographical segmentation where the market is divided into states, counties, towns, provinces to name just but a few (Lamb, Charles, Joseph and Carl D, pp124-126). The diagram below indicates how Jane Thomas’s Wyoming Analytical Laboratories, Inc may apportion the market using geographical segmentation. Source: Authour In above connection, the company may apply behavioral segmentation whereby, customers with similar behavior may be served within the same market, for instance loyal customers may be served together (Lamb, Charles, Joseph and Carl D, pp124-126). The company may utilize psycho graphical type segmentation whereby; the market may be apportioned based on customers taste, attitude, values and their interest as shown in the diagram below (Strydom, PP 160-163). Source : . Targeting ap pertains a marketing concept utilized by marketers in identify a group of customers who have the same interest in order to serve them adequately (Pride, William and Ferrell, pp, 158-159).